Private label soft drink


Australia's first Private label soft drink range with proprietary flavours and bottle.

This range changed the face of private label soft drinks in Australia.  The eye catching rocket style contour bottle was specifically designed to ensure it received great stand out on the shelf amongst all the big brands..  All flavour formulations were developed over many months and went through rigorous consumer testing with outstanding results ensuring under blind taste tests they performed better or as good as the market leader.  The range included carbonated soft drinks, flavoured mineral waters and mixers in PET, glass bottles and cans.